Email marketing is an excellent way to keep your company top-of-mind with existing customers, and it’s an inexpensive way to reach new customers. If you’re an entrepreneur or a business owner, chances are you have heard the word “email” in the past hour.
Okay, maybe not that much, but everyone knows that email marketing is one of the best ways to reach out to potential customers and establish a communication channel with them. Email marketing is the most popular digital marketing technique.
It is one of the best ways to reach your prospective customers and convert them into paying customers. There is a large number of email marketing tool available in the market, and they can be used to make the process of email marketing, easier and more effective.
With so many options to choose from, it’s often hard to find the right email marketing software to use. What makes one email marketing solution better than the other? And what’s the secret to a successful email marketing campaign? To answer these questions, here’s a brief introduction to email marketing, then move on to the know why you should use an email automation tool.
What is Email Automation?
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Email marketing has been a common feature for businesses for many years now. But with the introduction of new and advanced technologies, email marketing is undergoing a lot of changes. Today, marketers are looking for different and effective ways to communicate with their customers. One such way is to use automation.
3 Benefits of Using Automation Tool in Email Marketing
Builds Relationships
Automation provides a great platform where you can communicate with your customers and build a relationship. You can send emails to your customers at the time of the day when they are most active.
These tools help you to build a relationship with your subscribers by sending them relevant and related emails.
You can use them to send thank you emails, reminder emails, and many more. In addition to that, they can be used to send personalized emails to your subscribers based on their activity on your website.
Makes Customisation Easy
Today’s email marketing industry is all about automation. This is a marketing technique that includes creating and sending customized mailshots to tailored groups of people. Similarly, marketers can also send out customized messages to specific segments of the audience. This is the reason why marketers feel that automation is the best way to reach out to their customers. Automation software has made this procedure a lot simpler.
Increases Revenue
A recent study by Adestra showed that companies that used email marketing were able to increase their conversion rates by an average of 24% while other traditional marketing channels either lost steam or saw no noticeable increase in conversion rates.
Unfortunately, writing and sending personalized content for every email can be a time-consuming and monotonous task. Thankfully, there is a way to automate the process of personalizing your emails, so that you can keep your brand relevant and engaging without having to spend hours writing and rewriting your email content.
