What Is Doorway Pages In Search Engine Optimization (SEO)
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Doorway Pages In SEO: Doorway pages are the simple web pages created for spam indexing by the web spider. Means doorway pages are created to cheat the Search Engine. This is one type of tactics used in Black Hat Search Engine Optimization.
Doorway pages are the simple HTML web pages that are created by inserting a few particular keyword or phrases for the purpose of sending website visitors to a different web page. These doorway pages are created in such a way that, they will be visible only to search engine and the search engine spider.
Purpose of creating doorway pages is to trick the search engine and increase the web site ranking for Search Engine Result Page (SERP). Doorway pages are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names
What Is Cloaking In Search Engine Optimization
Cloaking In SEO: Cloaking is a technique used to deliver the content of a Web page to a search engine in such a way that the same will be different for the normal human being. It means the spider of the search engine and other human beings are not viewing the same page of the website.
Cloaking can also be referred as a technique for Doorway pages. It also comes under Black Hat SEO. Cloaking also done to increase the page rank of the website for SERP.